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it Cosmetics Your Most Beautiful You Collection on The Shopping Channel

it Cosmetics Your Most Beautiful You Collection

If you happened to see my Beauty Favourites post from last week, you would have noticed that I had it Cosmetics‘  Bye Bye Under Eye concealer included in the list – mainly because it’s the best under eye concealer I’ve ever come across.  I’ve also had a chance to play with several other it Cosmetics products, and I’m seriously impressed.  Their products actually do exactly what they say they will, which makes me a very happy beauty blogger.

I’ve got some good news for my Canadian friends who want to give this company a try.  On July 28th, 2013 it Cosmeticswill be the featured Showstopper on The Shopping Network.  The featured item will be the it Cosmetics Your Most Beautiful You Collection, which features 6 must-haves (one of which is a brand new launch).

it Cosmetics Your Most Beautiful You Collection on The Shopping Channel
it Cosmetics Hello Light Anti-Aging Creme Luminizer, Heavenly Luxe Dual Airbrush Foundation/Concealer Brush, Heavenly Luxe Pointed Precision Complexion Brush, Bye Bye Under Eye

This kit contains products that are perfect for enhancing your natural beauty.  Bye Bye Under Eye (supersized!!), a cult fave, expertly covers dark circles for a look that lasts all day.  The included Heavenly Luxe Dual Airbrush Foundation/Concealer Brush is perfect for applying this product smoothly.  The Hello Light Anti-Aging Creme Luminizer, applied with the included Heavenly Luxe Pointed Precision Complexion Brush, is used to lighten shadows and darkness so your skin looks instantly lifted and glowing.   Ideally, once applied to areas of the face like the center of the forehead, above the brows, under the eyes above the cheekbones and on the bridge of the nose, the lightly shimmery luminizer will give the skin a healthy, rested look.  One thing I just want to mention – these brushes are incredibly soft while giving great results.

Showstopper1
it Cosmetics Your Brows But Better, Vitality Lip Blush Hydrating Gloss

The Your Brows But Better Brow Power Skinny Pencil is the perfect tool for filling in and defining your brows.  The super slim pencil makes is easy to get the perfect shape and shade to match your face, while the spoolie brush helps to groom the brows and blend the pencils in for a more natural look.  And last, but certainly not least, is the newest addition to the it Cosmetics family – the Vitality Lip Blush Hydrating Gloss Stain.  It may look light pink, but applies clear and actually turns into a more rosy colour after a few minutes.  The formula is smooth, not sticky, and just gives your lips a really pretty flush.

If you’re interested in checking out it Cosmetics and this 6 piece collection, I suggest tuning into the Shopping Channel or stopping by the website – this will be available for one day only, from 10:00 pm est on July 27th to 10:00 pm est on July 28th.