Rimmel London Announces Collab with Rita Ora

Ok, colour me excited.  Coty Inc.  has announced that they are going to be joining forces with the edgy songstress Rita Ora for a capsule collection that is sure to be hip and fresh.  As a London native with a really unique and hip sense of style, I feel like Ora is the perfect match for Rimmel’s newest collaboration and really can’t wait to see what comes from this.

“I have always loved Rimmel growing up and it is so exciting for me to be able to work with such a cool brand.  I am absolutely obsessed with makeup and being adventurous with colours so when I was given the chance to make my own collection with Rimmel it was like a dream come true!” says Ora.

With the collection set to launch in 2014, we can expect to see a mash up of London street vibe and Ora’s style.  I’m personally hoping for lots of colour and shades that have both a bit of edge and a bit of glam.  Last time Rimmel London teamed up with a celeb the Kate Moss collection was born, and I was instantly hooked (remember my post on the matte lipsticks?), so I’m extremely eager to see what this collection holds for us.

Are you excited for the Rimmel x Rita Ora capsule collection??